“I am not driven by being the center of attention.”
Joel Grimes was told the dire statistics regarding a career as a photographic creative, and he thought those terrible odds sounded pretty good.
“It’s the picture on the wall that’s the greatest single thrill for me…seeing my picture on the wall.”
1:59 - A History of Work
3:49 - Driven
9:20 - What’s Missing
11:46 - The Biggest Misconception
18:36 - The Beauty of It
20:21 - It Can Be Learned
25:05 - The Secret and the Sacrifice
30:57 - More Than Just Photography
32:28 - Dean Collins and the 5%
34:54 - Finding Joel and Classes
“You gotta learn how to market.”
In 1984 Joel graduated from the University of Arizona with a BFA in Photography and soon established a commercial studio working out of Denver Colorado.
For over 35 years Joel has worked for many of the top advertising agencies and corporations across the globe for clients such as AARP, AES, Abbott Labs, Archer Daniels Midland, Arizona Office of Tourism, AT&T, Broncos, Comcast, Febreze, Goldman Sachs, Hewlett Packard, Hyatt, Kodak, Nikon, Pentax, Phillips 66, Philip Morris, Procter & Gamble, Pfizer, Qwest, Sony, Sturm Ruger & Co, United Global, USA Boxing, Visa, Volvo, Xcel Energy, and most recently Red Bull. Over the years his assignments have taken him to every state across the USA and to over fifty countries around the globe.
In 1990 Joel produced his first coffee table book, ‘Navajo, Portrait of a Nation’ which received a number of photographic and design awards and produce an eighteen-month solo exhibit at the Smithsonian American History museum.
Driven by the creative process, Joel views himself as an illusionist, creating portraits larger than life. “There is no face on the planet that is the same, and my vision as an artist is to capture that individual uniqueness through the creative photographic process.”
Joel is also an ambassador for this process by teaching workshops and lectures across the country. “I feel that by being an open book with my process I have an opportunity to inspire others to follow their dreams and passions to create”.
Joel currently works out of Phoenix, Arizona.