“It shouldn’t take longer than having a baby to come up with a price list.”
Allison Tyler Jones talks about Pricing Your Work in Part 2 of her four-part series “From Pixels to Products”.
“Stop comparing yourself in any way shape or form to anybody else because there is no other you.”
0:40 - Pricing
14:22 - The First Step
28:45 - Determining The Value
45:39 - Raising Prices
“You need to look at this (your pricing) every single year.”
Allison Tyler Jones spends her days capturing spontaneous portraits of children and their families in her Main Street studio in Mesa, Arizona. Committed to the art of the photographic print, Allison works with her clients and their interior designers to create iconic art pieces and family galleries for their homes.
An author of four photography books, her most recent title, “100% Kid” (Peachpit Press) focuses on photographing rambunctious kids in gorgeous light. Allison owned a retail store for 12 years in a former life and has leveraged that business expertise to create a studio that ranks as one of the nation’s most profitable, according to Professional Photographers of America.
Allison is committed to helping photographers create their own success through her workshops, speaking and as a business mentor.
Owning a business is hard, and Allison is excited to share her down-to-earth, practical, take-no-prisoners advice.