Brittni Schroeder On Finding the Joy in the Art


“I think something that’s really common to us as artists and as photographers is you get burnt out.”

Brittni Schroeder finds joy in her art by doing good and making a difference despite suffering through tremendous tragedy.

“The older you get, it’s harder to find balance in your life.”

1:03 A Little Intro

3:09 Harder to Find Balance and Easier to Burn Out

4:58 Who Are You Surrounded By?

7:22 What Brings You Joy?

9:28 Toxicity

11:45 The Compassion Foundation

15:16 Wanting Hope

18:10 The Victim Mentality

21:36 Step One

“Mid-life crisis is legit a thing. I’m really big on finding joy.”

Brittni Schroeder lives with her husband of 20 years and her two children in Spring, TX. She has been in the photography industry for 10 years. She worked as a High School Senior Photographer, Editor-In-Chief of Mozi Magazine and taught several in person and online course. She has been involved with non-profit work for the last 8 years, 4 of which were spent doing non-profit work with education in Haiti. In May of 2017, she lost her 14 year old son in a tragic accident. Shortly after she started her own non-profit The Compassion Club. She is a certified life coach and business coach and specializes in confidence in business and life.

“If you’re happy in your life, your business will reflect that.”

Holli True is a Blogging Nerd

“If quoting movies was an Olympic sport, I would get the gold.”

Blogging may seem daunting. It may even seem archaic. But, rest assured, it is neither. Holli True lays out a strong case for the relevance of blogging and provides great tips for executing a solid blog your clients will want to visit and be featured in.

“Blogging is definitely a personal thing, but so is photography.”

:57 An Oregon Nerd

3:11 Blogging is not Dead

7:14 A Response to the Cynic

8:11 The Blog Process

10:01 The Blog Post

16:25 Great Blogging Tips

24:32 Finding Holli

“Social media is not taking over blogging.”

Holli True is a high school senior portrait photographer based in Eugene, Oregon. She has specialized in seniors for nine years, building a genuine brand on the foundation of Young & Free. As industry educator, Holli loves nothing more than connecting with other photographers from all over the world, sharing her passion and simplistic approach to senior photography. She is one of the founders of Get Deconstructed, an educational movement for photographers that includes workshops, a Facebook Group and a Podcast called Certified Madness. Past/Present speaking engagements include: Conference Twelve, Click Away, Seniorologie Tour and Showit United. She also teaches the Evoke Workshop for senior photographers in Oregon each year. Holli is a dreamer, a thinker, a chaser and a doer. When she isn’t exploring the Pacific Northwest with her camera, you’ll find her adventuring with her family of four in their RV.

“When you’re busy is when you should be posting.”

Leslie Kerrigan On Creating a Market

“There were a million photographers in my town just like there are in every town.”

Leslie Kerrigan chose to photograph high school seniors after noticing that nobody else in her market was doing so. Then, she created a market from scratch.

“I am the kind of person that does not like to compete with people.”

1:06 Radio Faces Intro

2:57 A Hootie Digression

5:28 Jim and Pam

6:59 Dabbling with Digital

9:56 Choosing Senior Photography

11:27 Creating a Market

14:08 Doing What it Takes

15:50 Funneling

17:48 Competition and Price Shoppers

20:23 Maintaining the Market Share

22:07 Other Endeavors

25:16 Ebbs and Flows

27:59 The Value of In-Person Education

31:20 Where is Leslie Kerrigan?

“In my first rep team I only had four people.”

Leslie Kerrigan is a high school senior photographer in Greenville, South Carolina. In addition to running her own senior portrait business, Leslie created a site for other senior photographers as a resource for education and inspiration called Seniorologie. Through Seniorologie, Leslie has a weekly podcast called The Seniorologie Podcast, online workshops for photographers, a private Facebook Community for senior photographers called The Seniorologie Community and a conference for high school senior photographers called Conference Twelve. Leslie loves meeting photographers all over the country and helping them in their senior portrait business. She has been a speaker at WPPI, Click Away, The Savvy Photographer Retreat, Conference Twelve, Focus and she has taught a class for Creative Live. When she is not meeting other photographers and helping them grow their senior business, she is spending time with her family which is full of boys! Being a senior photographer gives Leslie the girl time she craves and she loves helping her clients with what to wear and spending time with them during hair and makeup before taking their photos. Leslie believes in making her clients feel beautiful and truly becomes friends with each one of them.

Conference Twelve 2019 will be held in Nashville, TN August 25-28.  Registration is open and can be found on the conference website.  Be sure to follow Conference 12 on Instagram at @conferencetwelve and check out the amazing line up of speakers we have this year!!  This conference is the perfect educational event for the high school senior photographer!

“You have to be able to show them the difference.”

Craig Swanson - The Outsider

“I am probably one of the most highly educated non-photographers in the art of photography that you’re going to run into.”

Craig Swanson has spent his career being the left-brain support for right-brain professionals and the results are incredible.

“I’ve spent my entire career supporting creatives.”

1:25 Thousands of Hours Education

3:26 The Outsider

5:52 Passion

7:33 Further In

11:07 Waiting on Technology

15:55 Stars Aligning

18:19 Everything is Changing

19:35 Pepper

21:29 Education Is Not About Information

25:11 Two Touch Points

27:31 The Importance of Feeling Connected

30:17 Entrepreneurship and What’s Next

34:30 The Power of Team

“My passion comes from allowing people to unlock a sustainable life around their passion.”

Craig Swanson is the secret weapon behind online business platforms that have allowed extraordinary educators make their most ambitious dreams into reality. Craig co-founded CreativeLive, built the Sue Bryce Education platform, and is constantly innovating new ways to create connection between great instructors and large virtual communities.

“I like creating systems that can become bigger.”

George Varanakis - Small Boats, Big Success


“Everybody’s got to be happy.”

George Varanakis has been killin’ it behind the curtain for years. Get to know him a bit and you won’t be surprised at why he’s been so successful.

“I’ve always had a huge level of respect for all the instructors in our industry.”

1:17 The Drink Ticket Guy

5:09 Top of the Mountain

7:41 The Guy Behind the Curtain

10:30 Before WPPI

13:05 The Key to Sales

15:15 How Big Can This Get?

19:05 The Common Denominator

21:48 Better on Small Boats

27:50 They All Mesh Together

“I’m having more fun in my life than I ever have.”

As an EVP, George Varanakis oversaw the largest photography conference and trade show, WPPI (Wedding and Portrait Photographers International). With over 16,000 attendees and over 400 exhibitors and sponsors, George grew the show over 400% in the eight years he was there.

In 2011, WPPI was sold to Nielsen Expositions, where a new opportunity arose to move from the conference world to the online education world.

As GM of the Photo Channel at CreativeLive, a live online educational network, George helped grow the channel to a multi-million dollar business. By instituting new platforms and strategic alliances, George helped facilitate rapid growth. His creative approach, along with a sales mentality, helped CreativeLive grow into the #1 online educational network.

Today, George oversees Sue Bryce Education with a membership of 10,000 photographers. He also runs The Portrait Masters online education and conference. The conference has sold out in 24 hours since it’s launch in 2017.

George also enjoys long walks on the beach, puppies, and candle light dinners.

“I’ve been so incredibly lucky.”

Alycia Alvarez - We Need to Exist in Portraits


“I am actually pretty good about printing my favorites and I do have a lot of pictures in my house.”

Alycia Alvarez knows more than most how important it is that we exist in portraits.

“I want to practice what I preach.”

2:03 Something Important

5:56 The Back Burner

8:47 Sadness and Peace

11:02 A Year Ago Exactly

15:07 Wrestling

16:33 Then…

19:41 At the End of the Day

22:20 We Need to Exist in Portraits

23:54 Best Memory

24:57 Now

28:06 The Snow Cone Machine

31:02 Finding Ah•Lish•Ah

“I don’t want all my memories to be on my phone.”

Based in Keller, TX (in the DFW area), Alycia also travels to Tampa, FL several times a year. With over 17 years as a full time professional photographer in the industry, Alycia has been capturing priceless memories and milestones “officially” since 2001 and is sought after for both portrait sessions and as an educator for photographers. She has an out-going and silly personality which puts her subjects at ease in front of the camera and makes her sessions lots of fun for everyone!

She has always had a passion for photography. During her years in college, she studied the art of black and white film photography. After becoming a mother herself, she realized how quickly her children changed right before her very eyes. Relentlessly, she began to document their little lives through countless photographs, which she knew would capture a glimpse of the person they were at each particular moment in their life. In addition to creating beautiful portraits, Alycia is also an international award winner, print competition judge and educational speaker, teaching thousands of photographers from across the world every year.

“We need to exist in portraits.”

Parker Pfister - Passion Over Profit


“I’m not the best business person in the world…but, I am a creator.”

Parker Pfister doesn’t want money. He wants experiences. And to him, that’s what life is all about.

“I don’t want a lot of money. I’ve never been driven by money. I know what I need in my life.”

1:22 Manscaping

3:11 Homer

8:34 Getting to France

10:38 Money

13.08 Sweaty Eyes

14:58 “Why are you like this?”

20:22 Why We’re Here

21:55 The Eclipse

25:34 The Reason

27:27 Follow Along

28:36 The Portrait Masters

“Life’s all about the experience.”

Parker Pfister is an artist, a teacher and a mentor. He creates stories using photography and film as his translators.These translations spark change in our world.He visualizes a new generation, where this world experiences how others see and not what they have already seen. He visualizes a generation that is authentic.

With this vision, he guides artists through their own process, with the belief that everyone is creative and needs to be heard. Parker believes that each person has the ability to self inspire, which breeds this elusive authenticity.

He is an avant-garde director of photography and photographer based out of Asheville, NC, and traveling often. His capacity to not only navigate and embrace any given situation, but to own it and make it speak is what distinguishes him from others.

An image must speak. It must tell a story, or part of one. They must say something, even if it’s a whisper, and Parker can spin a tale in the blink of an eye. His work shoots straight past the obvious and into the world overlooked. They make you feel.

What is seen with the eye during the moment the shutter trips is far from its rendering. Parker’s unconventional treatments of the image during exposure and it’s alternate processing leave you with an image that is always a wonderment. His innovative use of unique mediums, cameras and lenses enable his images to unveil the soul and explore the unknown.

Parker started his journey into the art of photography at the age of 6 when he got his first camera. 8 years later Eastman Kodak honored him with a silver medallion for second place at the 1982 World’s Fair.

While other kids dreamed of being firefighters and cowboys, Parker dreamed of being a National Geographic photographer. His friends all wanted a Mustang with a V8, while he wanted a Deardorff V8. (He already had a mustang V8) Parker has had a camera in his hands ever since photographing anything that interests or moves him. The camera fits comfortably in Parker’s hands and through it he can share the way he sees the world in which we all live.

Parker is available worldwide for commissions, collaborations and projects. His prints and installations are available for purchase and have been widely collected. Contact: for more information on prints or to set up commissioned work.

“I don’t really want to know everything.”

Zack Arias - Get to Work

Image by Antoine Willaeys

Image by Antoine Willaeys

“I’m a photographer because it’s the only thing I know how to do.”

Zack Arias talks depression, perspective, and what to do when you desperately need to be inspired.

“What I’ve learned is to celebrate people’s success.”

0:48 Depression

2:57 Perspective

6:27 Not Caring and Then Trolls

8:41 “I knew I had to do something.”

12:34 “So what am I gonna do?”

15:01 Getting to Work

22:11 Two-Way Street

27:43 Realizations

32:52 The Boys

34:32 Part 2: The David Hobby Story

40:41 Caleb

44:52 Joey and Jeremy

48:41 So Many Wonderful People

51:16 Following Zack on the Socials and the Webs

54:43 One Last Question

“I knew I had to do something.”

Zack Arias is an editorial and commercial photographer based in Atlanta, GA. His specialty is niched in press and publicity photography for the music and television industries. His clients include HGTV, Land Rover, Business Week, The Coca-Cola Company, TIME, The Smithsonian, VICE, and Sony Music.

Zack’s first run at being a freelance photographer left him heavily in debt and placed his family on the edge of destruction. He came to a place in his career that required him to put the cameras down and take a “day job.” After two years of selling off gear to help pay rent and fix beater cars, Zack was given a chance to come back to the photography industry as a second shooter at weddings. He took a D100, a Visitor 285 flash, an ample amount of faith, and quit his job at Kinkos in October of 2003. He was determined to do things differently this time around.

His minimalist approach to photography turned into the OneLight Workshop in 2005 that he now teaches around the world. It has become so popular that dates for the workshop regularly sell out months in advance.

“I have these kids that I have to raise and I don’t want them watching their dad just give up.”

Sue Bryce - No More Rockstars


“We don’t cultivate this culture of rockstars anymore in the industry.”

Back in 2010 or so, I was sitting in a small bar in Las Vegas with my friend Sally Sargood and another woman whom I had just met through Sally. Shortly after introducing me to her, Sally pulled me to the side a bit and whispered that the woman we were sitting with was on the verge of exploding in the industry and that she was going to be the biggest thing out there. That woman was Sue Bryce. I got to sit a bit with Sue at her conference, The Portrait Masters, in Phoenix this past fall, and I’m here to tell you, she’s all that and a bag of chips. Please pardon my nerves, and enjoy the conversation…

“I’m still learning. I’m a student.”

1:03 Nerves

4:50 Still Growing

6:15 Not a Newbie

7:55 Foresight and Intentionality

11:18 Unexpected Compliments and a Tangent

14:43 To What End

16:04 The Good Stuff

20:53 Jaded vs Healthy Skepticism

23:50 The Best Thing and What’s Next

27:41 Finding Sue and Following Platon

30:20 One. More. Thing.

“The craft comes first. You must master the craft.”

With 29 years experience, Sue Bryce is one of the most recognizable photographers in the imaging industry. New Zealand born and raised Bryce now lives and works in Los Angeles.

Her contemporary glamour portrait style transcend past stereotypes and has changed the face of portrait photography.

Awards + Accreditation

Honorary Fellow presented by the NZIPP 2018 | WPPI International 2012 Grand Award and WPPI International Children's Photographer of the year, Australian Portrait Photographer of the Year 2011 & 2012, NZIPP Overseas Photographer of the year 2011, NZIPP Portrait Photographer of the Year 2007 in 2006 achieved the level of Fellow with the NZIPP New Zealand in 2010 Achieved the level of Master with the Australian Institute of professional.

“I have seen this industry grow and change so fast, moving from manual dye retouching and analogue cameras to Photoshop and digital was not only challenging and frightening but also an inspirational experience for me, our evolution has been prodigious. “

Bryce has created her own ground-breaking educational platform in 2014, in which she uses her signature techniques to mentor and empower thousands of photographers and businesses internationally.

Sue Bryce Education is an online education platform & community for contemporary portrait, connecting to photographers globally through live broadcasts, videos, in-person workshop and The Portrait Masters annual boutique conference that hosts the Awards + Accreditation program.

In 2015 Bryce was greatly honored to be chosen to represent Canon USA in the Explorers of Light program.

“This industry is magnificent and I will defend it until the day I die.”

Sally Sargood - Video Marketing on Social Media


“I found myself at the forefront of this…new way to market your business.”

Sally Sargood has been in the biz for quite some time. She’s an expert at many things marketing. Here, she talks about the how’s and why’s of integrating video marketing with social media.

“It’s important to tell your story with words (on the video). Nobody shares ads. They share stories.”

0:26 “She’s going to explode.”

3:01 Sally’s Story

7:56 Jumping into Video Marketing

10:50 The Marriage of Social Media and Video Marketing

14:01 Tips, Advice, and Stats

17:57 Response to the Naysayers

19:33 Engagement Through Authenticity

21:39 Marketing for the Foreseeable Future

25:32 The Empathy Challenge and What’s Next

28:07 Whoever is First, Wins (Usually)

29:25 In Closing

“What you see depends mostly on what you look for.”

For 28 years, Sally Sargood’s passion has been photography. Her role has always been behind the scenes but entrenched in the business of photography.  From working in sales and marketing for pro labs, to Personal Assistant and Studio Manager for Jerry Ghionis, her’s is a very unique situation where she’s seen first hand the many changes seen the photography industry over the last 20+ years. In 2010 she started a consulting business called I Need a Sally, offering photographers help in their businesses.   Her audience quickly expanded and photography vendors also began seeking her advice. In 2013 she began working with Animoto moving to New York City soon after to work full time out of their NYC office. She started out in Marketing, running the Pro Photography division at Animoto, but has recently totally embraced video, taking on the role of Video Production Manager which quickly escalated to her current role as Social Media Strategist. .  With video becoming a necessity on social media,, she s at the forefront of this latest trend in marketing your business.

“I think it’s really important just to put yourself out there.”

Latasha Haynes - Before and After

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“I was so busy, that I didn’t realize the time that had passed.”

Latasha Haynes almost died in 2017. Hear about how it was one of the hardest things she’s ever faced. And why she wouldn’t change it for the world.

“I was sick but I could not be sick. There was not really time for that.”

0:25 Really Sick

3:20 At First, Denial, Then…

7:07 Wednesday

9:54 The Diagnosis

11:34 Ike

13:01 More Complications

14:53 2017

16:32 Before

19:52 The Value of Community

22:49 After

27:35 “So, who are you?”

30:00 Finding Tash and One Last Thought

“My heart, that night, was beating 227 beats per minute.”

Based in Tacoma, Washington, Latasha is half of the dynamic husband and wife team that makes up Ike and Tash Photography and Motion. The duo specializes in family, wedding and senior portrait photography.

Latasha is the founder of the service community outreach program, And Her, which cultivates servitude and leadership in high schools girls around the Greater South Sound Region. She also believes in leveling the playing field by using her personal privilege to uplift those around her who might be overlooked and supporting and connecting people to opportunities that will launch them into their destinies. She does this via one on one mentorships, online communities, her Mastermind and Inner Circle Groups, shootouts, and her annual boutique conference called “BLINK Conference.”

A mentor and community leader, Latasha reaches hundreds as a powerful and engaging conference speaker, using her personal stories, life experience and innovative ways of approaching problems to inspire.

After surviving congestive heart failure, she advocates for heart health in her community and works closely with the local American Heart Association as a “Go Red Ambassador.”

She has been blessed to follow her dreams and do what she loves shooting weddings and portraits across the country and internationally, as well as teaching, speaking and helping other photographers around the country grow and strengthen their businesses.

She believes in the beauty of women collaborating towards their dreams and created the hashtag #hersuccessisnotmyfailure to established women empowerment. This hashtag has been used nearly over 1000+ times all over social media, including by high profile leaders and celebrities. She also does this by selecting a unique group of high school juniors and seniors, every year, to participate in her businesses very popular “Street Team Sisterhood” experience.

In her spare time, she love planning events, playing guitar, traveling, writing, and hanging with her friends and family.

She has been married for 10 years to a man she met on MySpace, the original “Catfish,” before the term even existed and her 4 year old daughter Wisdom is the best thing to ever happen to her.

“I was so consumed with what Ike and I had built, that I didn’t know who I was anymore.”

Nicollette Mollet On Realizing Her Dream

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“I experimented with photography for the first time in middle school.”

Nicollette Mollet loves fashion. It’s been her inspiration since she was a young girl with dreams of becoming a fashion photographer. Listen in as she talks about how she made it happen and what it looks like today.

“My fashion work is kind of like my artwork.”

0:26 A Little Bit About Nicollette

5:17 Dreams Come True

7:34 Starting a Business

9:50 Learning The Hard Way

12:00 The Results of Pricing Appropriately

13:13 The Client Experience

16:12 Collaborating with Hair and Makeup Artists

18:45 Frequency, Post, and the Sale

23:20 Breaking into the Industry Today

24:44 Where to Find Nicollette

“We treat each senior shoot like a fashion shoot.”

Having received her BFA in Photography from The Art Institute of Dallas in December 2013 [with Dean’s Honors], Nicollette Mollet currently resides in Dallas, TX.

Nicollette has been fortunate enough to receive many awards such as Outstanding Graduate and Best Portfolio from The Art Institute of Dallas, 17th Annual Photographic Award by Toni & Guy Salon/Academy, and The People’s Choice Award from RAW Natural Born Artists: RAWards Semi-Finals. She has also been featured in multiple events and galleries such as Million Air’s Wings & Wheels Events, Pegasus Gallery, RAW: Natural Born Artists: Encompass & Semi-Finalists (Director’s Highlights). Her work has been featured in publications such as Papercity, Modern Luxury DALLAS, LIVING Magazine, The Urban Well Magazine, Wallflower Zine, GLASSbook, ATLAS Magazine, Elléments Magazine, THRWD Magazine, Elegant Mag, La Mode Dallas, and many more.

Nicollette enjoys capturing the human emotions and movements of all kinds of beautiful people while never forgetting to incorporate the fashion and aesthetics.

“The way I work is so against industry standard.”

Sean Brown - An Intro to Video Marketing

About Photo New.jpg

“I started building that brand and tweaking it and finally I realized…that this could be a living.”

Sean Brown is a young senior photographer who has his finger on the pulse of today’s clientele. He’s an expert at incorporating video into his marketing and he believes it’s essential for you to do the same. Get ready to take some notes as he flies through his thoughts and ideas.

“As long as you’re a good business person, you’re gonna make it.”

0:26 Who is Sean Brown?

4:07 Video Marketing Exposes You (and That’s a Good Thing)

5:47 Leveraging Platforms Explained

7:50 Shooting and Editing Video

9:16 Ain’t Nobody Got Time for Video (Outsourcing)

11:24 Instagram TV, YouTube and Periscope!

17:01 Instagram Story Highlights

19:11 Video Tips and Tricks

21:24 Finding Sean

“Get to know your audience. Engage with your audience.”

Sean Brown is based out of Vancouver, WA and specializes in high school senior photography. Along with being published in numerous magazines, he has been named four years running as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and one of the Top 25 Up & Coming Senior Photographers by The Twelfth Year and Modern Teen Style Magazine. Sean has been asked to speak at photography conferences and is an educator to other photographers. He loves teaching and helping other photographers by giving them the necessary tools to take their business to the next level.

“Move quickly (when incorporating video).”

Audrey Woulard On Justice and Working Hard for What You Want


“It’s very hard for me to be in a position where I know something’s wrong and not say it. That’s not who I am.”

Audrey Woulard is passionate. She speaks her mind and isn’t afraid to stand up for the underdog (she also considers herself an underdog of sorts). Hear what she has to say about the state of the industry, fighting for justice, and working hard.

“If you’re not the underdog, people tend not to like you.”

0:52 “I’m very opinionated.”

1:24 Passion for Justice

4:01 Why did you leave?

6:07 Let’s go back…

8:01 Getting Picked On

11:08 Industry Injustice

16:33 Risk and Reputation

20:44 Defense Mechanism

22:24 Meeting Earlier

23:46 Kids

26:48 A Story

32:27 Right Thing Wrong Way?

37:36 What Audrey Needs to Work On

“People want to stand out, but they don’t have the guts to stand out.”

Audrey Woulard began her photographic career capturing portraits of young children and families. Several years later, it has been an amazing experience! Aside from her studio work, she’s traveled the world, teaching photographers in places like London, Australia and The Netherlands. She’s had numerous commercial assignments with corporate giants like Pottery Barn Kids, IAMs pet food and Advocate Healthcare. Today, Audrey has made a transition back to her roots, but in typical Audrey fashion, she’s doing it a bit differently. She exclusively photographs teen and tweens and has extended that business to even include her own teen print fashion magazine, called Kids and the City (KATC).  Sought-after teacher, phenomenal photographer, and creative artist, Audrey Woulard delivers it all!


Facebook: audreywoulardphotography

Instagram: kidsandthecity

“If everyone wants the red sweater, I want the green one.”

Tara Rochelle On Incorporating Styling

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“(Photographing) seniors wasn’t on my radar.”

Tara Rochelle grabs inspiration from the fashion industry and incorporates it into her senior photography business on the West Coast. She’s laid back, but very driven. She knows what she wants and how to get it. Listen in as she talks about incorporating styling into your photo shoots so much that she begins to lose her voice!

“I’ve always been inspired by the fashion industry.”

1:13 Everyone’s a Taurus

2:36 West Coast Represent

5:45 Little by Little

9:44 The Not-So Secret to Success

11:02 The Fashion Style

12:54 The Dad Question

17:00 Styling Advice

19:47 Creative Outlet

20:44 The Process

25:17 Iceland, Social Media, and Getting Out There

27:22 Where to Find Tara

“I have to be “on” and gauge the other person.”

Tara Rochelle is based in sunny Los Angeles California and specializes in fashion infused portraits for teens and high school seniors. Taking her inspiration from the fashion industry, Tara is able to pose and direct her subjects In a modern yet classic style that her clients and their parents love. Her outgoing and fun personality help to put even the most shy subjects quickly as ease. Her imagery is highly sought after and clients come from across the country to work with her. Tara has  been featured in numerous publications including Senior Style Guide's HOT 100 issue where she was been awarded icon status every year and has been named a Leading Legend Judge for 2016 and 2019. Tara's work has also been featured in People Magazine, InStyle, Mozi Magazine, Lemonade & Lenses, and she is a regular contributor to Inside SCV for their fashion editorials..

“If people say, ‘What do you like to do in your spare time?’ It’s still shooting…but it’s what I want to shoot.”

Christina Ramirez is in a Rut


“I am in a rut. A major creative rut.”

Christina Ramirez is in a rut. And she wants to talk about it. Come along as she processes some issues and develops some potential solutions.

“What they don’t talk about is that it becomes monotonous.”

1:07 Who is Christina Ramirez?

3:57 The Bridesmaidzilla

5:34 In a Rut

8:48 What am I afraid of?

10:59 Changing It Up

12:18 A Conversation Worth Having

13:58 The Most

15:19 Ego

17:04 The Levee Needs to Break

20:07 What needs to be done?

21:14 Accountability

23:16 Tables Turned

26:26 A Solution?

“I’ve become an over-thinker.”

Christina Ramirez operates a studio in downtown San Antonio, Texas. She left a job in corporate banking for photography 6 years ago and has been specializing in senior portraits for the last 4.5 years. Her love for all things colorful and bold has helped shape the photographic style she is known for yet she’s always seeking ways to grow and evolve and is the first to encourage others to do the same. Christina has a degree in education so teaching photography and mentoring is something she truly enjoys. She has had the honor of speaking at Senior Style Guide’s PUSH conference for 3 years, along with speaking at Conference 12, The Blink Conference and Reset Conference. Christina has been published in Senior Style Guide, Modern Teen Style, ShootProof Blog and has received numerous awards including Hot 100 Senior Photographer 5 years in a row including ICON status the last 3 years. She was recently named “Best Portrait Photographer in San Antonio” by Expertise for her 2nd time. Aside from speaking at photography conferences, mentoring and running her business, Christina is a dreamer, obsessed with self-help books and podcasts, is a travel-lover and married to her best friend. 

Social Media



Snapchat: @cramirezphoto



“It’s just a matter of getting in there and just doing it.”

Braedon Flynn On Pricing for Profit


“I have saved a princess. Once.”

Braedon Flynn is a phenomenal wedding and event photographer. Take this opportunity to learn from someone who’s superpower is “High Capacity”.

“I still don’t ever give my prices until I talk to a couple.”

0:19 A Knight in California

2:43 Sorta Fell Into Weddings

4:47 Self-awareness, Being Picky, and Custom Pricing

8:57 Shooting Bands

10:25 Seamless Transitions

11:51 Where to Begin?

13:40 Emulation

16:13 A Business Mindset

18:31 High Capacity

22:20 Just Being

23:47 The Importance of Pricing for Profit

28:35 Perception

32:24 Paid for the Pain

33:12 Pricing for Repeat Clients

34:29 A Scary Year…Priced Out of the Market

36:32 Networking as a Solution

38:22 The Calculated Leap of Faith

40:22 Hustling with Purpose

42:05 Need-to-know Learning -

47:00 Finding Braedon -

“As a wedding photographer you have to be good at so many different types of photography.”

Braedon is a Southern California based destination wedding photographer who specializes in shooting analog film. He works with some of the top wedding planners in the industry photographing weddings and events all over the world.

Along with being a photographer, Braedon is a content creator, educator, and entrepreneur. In 2014, he launched a video blog and later podcast called The Artist Report and then a 2nd Podcast focusing on photographers called The Photo Report. In 2016, Braedon launched a company called - a member based online store and community where members get discounts on film and other photographer related products and services. In 2017, Braedon launched his own personal YouTube channel as an educational Vlog series talking about business and photography.

“Instead of trying to get better at your weaknesses, really focus on your strengths and bring someone on that is good in those areas.”

Jen Bertrand On Rebranding


“I always wanted to be an artist…like a real artist, you know?”

Jen Bertrand is a lot of fun. She’s also sharp as a tack. A few years ago she and her husband underwent a big move, had a baby, and completely rebranded her business. Find out how she navigated such big changes and what she learned in the process.

“It’s really neat to see, kind of, where my creative limits are, and then push past those.”

1:37 The Deep Question

4:27 Getting Personal

7:28 Handling the Influx

11:10 The Rut of Success

13:50 The Hubs

16:18 Starting Over

18:50 And then, a Baby

21:51 Facades and Commitments

24:25 Kinda Edgy

27:22 What is your purpose?

31:10 Compassion vs Bitterness

35:36 Finding Jen

“What fun is it being stagnant?”

Jen Bertrand is a portrait photographer who specializes in editorial, magazine-style imagery that speaks to the individual. She is known for her modern and edgy approach to photography, as well as adding her personal touch to the entire client experience. Jen also teaches studio lighting and other photography techniques to photographers through conferences, mentorships, and workshops, including her own studio lighting workshop called Enlighten. She is the go-to photographer for creative professionals, brands, and teens looking for original and fresh images that lean way from industry clichés. Jen is based in Dallas where she lives with her husband, two daughters, and their dog. Check out more of her work at and on Instagram at @JenBertrandPhoto

“Evolve or die.”

Brooke Daniels On Overcoming Yourself

“My calendar was completely full…(I) took on way more than I could handle. I was staying up all night editing.”

Most entrepreneurs have their work/life balance story. Brooke Daniels came to the realization that how she was operating her business wasn’t sustainable and that she was the only one who could make the changes that were needed. This is the story of how she overcame herself.

“(Working) was kinda my outlet…because it was something I thought I could control. I couldn’t say no for years.”

0:32 Technical Difficulties

1:15 Who is Brooke?

2:35 How Things Were

6:15 Making a Change

7:19 “They deserved the best of me, not the rest of me.”

9:02 Action Items

11:59 Design Sessions

13:22 Shortcuts and Self-care

17:14 Intentional Scheduling

20:52 Sound Advice

26:42 940 Saturdays

29:45 Finding Brooke

31:28 The Biggest Tip

“I was the only one who could make that change.”

Brooke Daniels is an award winning and nationally published portrait artist specializing in modern high school seniors where fashion meets imagination. She hosts destination workshops annually with Senior Style Guide Magazine and offers one-on-one custom mentorships.  Brooke is passionate about helping other Mom Bosses run successful businesses while still being rockstar mammas and wives at home.  When she is not behind the camera, she’s a gypsy at heart and enjoys traveling adventures with her family in their camper, Lola.  Brooke started her business twelve years and currently resides in Northern Virginia with her husband and their two young children.

“If you don’t make that time for yourself, you go crazy.”

Dani Diamond - Family First


“I was doing whatever it took to just save money, get married, and start my photography business.”

Dani Diamond is an amazing NYC fashion photographer with a huge following on Instagram but he’s a husband and father first.

“And once I got into the photography business, I didn’t even look back.”

0:40 A Father First

2:16 Taking the Leap

4:08 The Secret to Success

5:11 Instagram

7:39 Breaking In Now

9:29 What do you get scared about?

11:13 A Boy from Ohio in NYC

16:52 A Printed Portfolio

19:19 Dani’s 30’s

20:25 Advice

22:34 Finding Dani

“There is no easy action in Photoshop that you can click and then suddenly make money.”

Dani Diamond has become a household name.  His breathtaking portraits and signature style have taken over all forms of social media, from Facebook to Fstoppers.

Dani grew up in Cleveland, Ohio and now lives in Connecticut with his wife, Etty, and works in New York City. He began his journey into photography merely as a hobby after graduating with a degree in business administration.

Dani started shooting landscapes and portraiture and found that people responded fiercely to his portraits, due to the connection Dani was able to create with his camera. Dani grew a fast following on facebook and social media. Dani’s ability to answer, comment and respond to his followers is just one more thing that makes Dani the photographer that he is.

Dani’s gear of choice is his Nikon D800 and his favorite lens the 85 1.4g. He uses the 85 to allow him to be close to his subject but also allow for nice compression and blur. The “blur” is what got Dani interested in portraits in the first place, his curiosity pushed him to find out how he could create that, too. The rest is all in the details, and as Dani delved into the world of photography, he made a new path.

The process of creating such gripping photos comes with something every artist needs. A workstation. Dani’s workstation is like no other, equipped with surround sound to so Dani can work in harmony while retouching. He has created a facebook group for music retouching [Epic Remixes For Retouching], where other photographers and editors share their work jams and share retouching secrets.

“I’m not the kind of guy who can sit on the couch and watch tv.”

What Dani knows about photography, Dani loves to share with you. He is not one to hide his secrets to his own success. He enjoys weekly writing articles for Fstoppers and making tutorials and how-tos. He offers mentoring sessions as well helping other photographers realize their goals and take their work to a new level. Dani finds the people he works with inspire and push him to grow more, every day.

The emotion and realness of his work is felt in every photo. Each piece is retouched and edited to natural perfection, enhanced just enough to highlight the moment and reel the viewer in. This is similar to how he works in person. A photoshoot with Dani is just like a walk in the park.  Dani focuses on the relationship between subject and photographer. The technical details are there, but if there is no expression…there is no great portrait. Retouching, lighting, gear – it doesn’t matter unless the connection and moment is there to build on.

Something Dani believes is that you don’t need to be talented to be successful, but you need to be ambitious. He hopes to continue his career in fashion and portraits for the rest of his life.

Dani attributes most of his success to his wife Etty, who is his true secret to success.

“The wow factor of a printed portfolio is ten times that of an iPad.”

Vickie Black - PUSH Yourself

Profile Photo.jpg

“Push yourself out of your comfort zone.”

Vickie Black is a mom, a business owner, an artist and much more. Hear about how she keeps all of her plates spinning.

“I know what I don’t want to do in life.”

0:23 PUSH Conference

1:38 Who is Vickie Black?

2:13 Why all of this other stuff?

5:08 Tweens to Teens

7:24 The Rearview Mirror

9:04 Staying Ahead of the Game

10:37 The Interview

14:37 Model Crews Done Early

15:30 IPS

16:55 What? Where? and Some Great Advice

“I’m big on moms having an experience because I’m a mom.”

Vickie Black is the founder of Senior Style Guide Magazine and a nationally published and recognized Teen and Senior Portrait Specialist serving the Central Indiana market.

“My motto is, ‘No means not yet.’”

Amanda Davis On Struggle and the Importance of Mentors

“I think people are oftentimes afraid to admit they’re struggling.”

Amanda Davis is relatively young, but she knows about struggle and understands the value of good mentors.

“You gotta swallow your pride a little bit.”

0:46 Who is Amanda Davis?

1:38 Challenges…Read: “Struggles”

3:19 The Current Big One

4:58 Mom

6:49 Steps to Coming Out of a Struggle

8:00 What Has Worked?

11:05 Addressing the Fear of Failure

14:28 Mentors

20:04 Anticipating Challenges

“There are certain things that you just let go.”

For over 27 years Kent Smith Photography has specialized in world-class, fine portrait art – timeless images of families, children and seniors that you will cherish forever.

Amanda Davis & her mom Sherri own and operate Kent Smith Photography, and are a family-first, mother-daughter team. Outspoken, perfectionist types, they are each skilled in their own areas and bring unique talents to the studio. Each portrait experience is memorable, filled with laughter and beautiful imagery.

“The people who are closest to you are usually the ones who have an immediate opinion.”

Troy Schroeder - The Polaroid

photo by Dan McClanahan

photo by Dan McClanahan

“I started to have questions…”

The process of finding your place can be very hard and very beautiful at the same time.

“I was developing a very large depression…as a young child.”

1:15 A Couple of Snake Guys

2:39 Troy’s Story…the Early Years

8:02 Believing a Lie

10:53 Can you tell me who my mom is?

15:02 The Hole Gets Bigger

“I had all the friends in the world, but at the same time I felt like I had nobody.”

17:52 Dad

20:16 Hiding Depression and Stepping Back

22:26 I’m a Schroeder.

23:58 The Polaroid

26:43 Grateful

31:08 Where to find Troy

“When people tell you something for so long, I think you start to believe it.”

I’ve been asked to tell you about myself, and that is never easy, so I’ll start with the easy stuff…40 year-old, married, with one child. I like long walks on the beach and I’m a Gemini. Food is my best friend, and I’m a photographer for the past 11 years. Though I love the studio life, I think my real passion in the industry is education. I love humanity as well…giving back. And this “job” has allowed me to service so many. From helping the homeless to shoe drives, and so on. Fun fact about me: I raise snakes, ball pythons to be exact, and I LOVE IT. If you fear them, look me up and I’ll help you overcome that fear. I serve on the PPA Speaker Committee and I’m one of two Iowa PPA Council members, along with serving on the Iowa PPA Board. My wife and I run the studio together along with taking care of our two dogs, 150-gallon fish tank, African Grey Parrott, two tortoises, nine bearded dragons, one frilled dragon and many, many snakes…oh, and our 17-year-old son, Michael.

By now, you can probably tell I’m not very good at this as I’m rambling…I never know what to say. I’ll leave you with this…If you have the opportunity to help someone, DO it. And, as Mother Teresa said, “If you can’t feed one hundred, feed just one.“

“I wanted this cut and dry story...”

Mike Ridinger On Evolving within the Evolution


“I’m not a grown-up adult.”

So much has changed in the last 20-30 years and Mike Ridinger has weathered the storms. Hear about his highs and lows and what he’s learned along the way.

“Years ago I used cameras that had something called ‘film’”.

0:25 “Dinger”

3:03 Responding to Evolution

5:57 Dave Junion and Santa Clause

8:00 A Legal Professional

10:51 A Huge Transition

14:28 Children and Weddings and Senior Models, Oh My!

20:41 Branching Out and Innovation

24:07 Constructive Critique and Competition

26:56 Sports and Events are Huge Right Now

30:37 Positive Outlook and Surprises

33:05 Give Me Arrogance

35:01 Ch-Ch-Changes

“Digital came out right around the time I kept telling people, ‘Film will never die. It will never be replaced.’”

Mike Ridinger has been a full time photographer for over 34 years and is based in North Idaho. He has spoken at PPA Imaging, SYNC, After Dark, Light Pro Expo, and several state affiliates. Mike (or Dinger as he is known) has a knack for teaching in a way that is easy to understand and is a popular instructor everywhere he goes. Mike has 2 sons, Keaton and Cade. He received his Craftsman Degree in 2014.

“Personally I think that everyone that had a camera was able to do photography to some degree.”