Sally Sargood - Video Marketing on Social Media


“I found myself at the forefront of this…new way to market your business.”

Sally Sargood has been in the biz for quite some time. She’s an expert at many things marketing. Here, she talks about the how’s and why’s of integrating video marketing with social media.

“It’s important to tell your story with words (on the video). Nobody shares ads. They share stories.”

0:26 “She’s going to explode.”

3:01 Sally’s Story

7:56 Jumping into Video Marketing

10:50 The Marriage of Social Media and Video Marketing

14:01 Tips, Advice, and Stats

17:57 Response to the Naysayers

19:33 Engagement Through Authenticity

21:39 Marketing for the Foreseeable Future

25:32 The Empathy Challenge and What’s Next

28:07 Whoever is First, Wins (Usually)

29:25 In Closing

“What you see depends mostly on what you look for.”

For 28 years, Sally Sargood’s passion has been photography. Her role has always been behind the scenes but entrenched in the business of photography.  From working in sales and marketing for pro labs, to Personal Assistant and Studio Manager for Jerry Ghionis, her’s is a very unique situation where she’s seen first hand the many changes seen the photography industry over the last 20+ years. In 2010 she started a consulting business called I Need a Sally, offering photographers help in their businesses.   Her audience quickly expanded and photography vendors also began seeking her advice. In 2013 she began working with Animoto moving to New York City soon after to work full time out of their NYC office. She started out in Marketing, running the Pro Photography division at Animoto, but has recently totally embraced video, taking on the role of Video Production Manager which quickly escalated to her current role as Social Media Strategist. .  With video becoming a necessity on social media,, she s at the forefront of this latest trend in marketing your business.

“I think it’s really important just to put yourself out there.”

Latasha Haynes - Before and After

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“I was so busy, that I didn’t realize the time that had passed.”

Latasha Haynes almost died in 2017. Hear about how it was one of the hardest things she’s ever faced. And why she wouldn’t change it for the world.

“I was sick but I could not be sick. There was not really time for that.”

0:25 Really Sick

3:20 At First, Denial, Then…

7:07 Wednesday

9:54 The Diagnosis

11:34 Ike

13:01 More Complications

14:53 2017

16:32 Before

19:52 The Value of Community

22:49 After

27:35 “So, who are you?”

30:00 Finding Tash and One Last Thought

“My heart, that night, was beating 227 beats per minute.”

Based in Tacoma, Washington, Latasha is half of the dynamic husband and wife team that makes up Ike and Tash Photography and Motion. The duo specializes in family, wedding and senior portrait photography.

Latasha is the founder of the service community outreach program, And Her, which cultivates servitude and leadership in high schools girls around the Greater South Sound Region. She also believes in leveling the playing field by using her personal privilege to uplift those around her who might be overlooked and supporting and connecting people to opportunities that will launch them into their destinies. She does this via one on one mentorships, online communities, her Mastermind and Inner Circle Groups, shootouts, and her annual boutique conference called “BLINK Conference.”

A mentor and community leader, Latasha reaches hundreds as a powerful and engaging conference speaker, using her personal stories, life experience and innovative ways of approaching problems to inspire.

After surviving congestive heart failure, she advocates for heart health in her community and works closely with the local American Heart Association as a “Go Red Ambassador.”

She has been blessed to follow her dreams and do what she loves shooting weddings and portraits across the country and internationally, as well as teaching, speaking and helping other photographers around the country grow and strengthen their businesses.

She believes in the beauty of women collaborating towards their dreams and created the hashtag #hersuccessisnotmyfailure to established women empowerment. This hashtag has been used nearly over 1000+ times all over social media, including by high profile leaders and celebrities. She also does this by selecting a unique group of high school juniors and seniors, every year, to participate in her businesses very popular “Street Team Sisterhood” experience.

In her spare time, she love planning events, playing guitar, traveling, writing, and hanging with her friends and family.

She has been married for 10 years to a man she met on MySpace, the original “Catfish,” before the term even existed and her 4 year old daughter Wisdom is the best thing to ever happen to her.

“I was so consumed with what Ike and I had built, that I didn’t know who I was anymore.”

Nicollette Mollet On Realizing Her Dream

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“I experimented with photography for the first time in middle school.”

Nicollette Mollet loves fashion. It’s been her inspiration since she was a young girl with dreams of becoming a fashion photographer. Listen in as she talks about how she made it happen and what it looks like today.

“My fashion work is kind of like my artwork.”

0:26 A Little Bit About Nicollette

5:17 Dreams Come True

7:34 Starting a Business

9:50 Learning The Hard Way

12:00 The Results of Pricing Appropriately

13:13 The Client Experience

16:12 Collaborating with Hair and Makeup Artists

18:45 Frequency, Post, and the Sale

23:20 Breaking into the Industry Today

24:44 Where to Find Nicollette

“We treat each senior shoot like a fashion shoot.”

Having received her BFA in Photography from The Art Institute of Dallas in December 2013 [with Dean’s Honors], Nicollette Mollet currently resides in Dallas, TX.

Nicollette has been fortunate enough to receive many awards such as Outstanding Graduate and Best Portfolio from The Art Institute of Dallas, 17th Annual Photographic Award by Toni & Guy Salon/Academy, and The People’s Choice Award from RAW Natural Born Artists: RAWards Semi-Finals. She has also been featured in multiple events and galleries such as Million Air’s Wings & Wheels Events, Pegasus Gallery, RAW: Natural Born Artists: Encompass & Semi-Finalists (Director’s Highlights). Her work has been featured in publications such as Papercity, Modern Luxury DALLAS, LIVING Magazine, The Urban Well Magazine, Wallflower Zine, GLASSbook, ATLAS Magazine, Elléments Magazine, THRWD Magazine, Elegant Mag, La Mode Dallas, and many more.

Nicollette enjoys capturing the human emotions and movements of all kinds of beautiful people while never forgetting to incorporate the fashion and aesthetics.

“The way I work is so against industry standard.”

Sean Brown - An Intro to Video Marketing

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“I started building that brand and tweaking it and finally I realized…that this could be a living.”

Sean Brown is a young senior photographer who has his finger on the pulse of today’s clientele. He’s an expert at incorporating video into his marketing and he believes it’s essential for you to do the same. Get ready to take some notes as he flies through his thoughts and ideas.

“As long as you’re a good business person, you’re gonna make it.”

0:26 Who is Sean Brown?

4:07 Video Marketing Exposes You (and That’s a Good Thing)

5:47 Leveraging Platforms Explained

7:50 Shooting and Editing Video

9:16 Ain’t Nobody Got Time for Video (Outsourcing)

11:24 Instagram TV, YouTube and Periscope!

17:01 Instagram Story Highlights

19:11 Video Tips and Tricks

21:24 Finding Sean

“Get to know your audience. Engage with your audience.”

Sean Brown is based out of Vancouver, WA and specializes in high school senior photography. Along with being published in numerous magazines, he has been named four years running as one of the Top 100 High School Senior Photographers in the nation by Senior Style Guide Magazine and one of the Top 25 Up & Coming Senior Photographers by The Twelfth Year and Modern Teen Style Magazine. Sean has been asked to speak at photography conferences and is an educator to other photographers. He loves teaching and helping other photographers by giving them the necessary tools to take their business to the next level.

“Move quickly (when incorporating video).”

Audrey Woulard On Justice and Working Hard for What You Want


“It’s very hard for me to be in a position where I know something’s wrong and not say it. That’s not who I am.”

Audrey Woulard is passionate. She speaks her mind and isn’t afraid to stand up for the underdog (she also considers herself an underdog of sorts). Hear what she has to say about the state of the industry, fighting for justice, and working hard.

“If you’re not the underdog, people tend not to like you.”

0:52 “I’m very opinionated.”

1:24 Passion for Justice

4:01 Why did you leave?

6:07 Let’s go back…

8:01 Getting Picked On

11:08 Industry Injustice

16:33 Risk and Reputation

20:44 Defense Mechanism

22:24 Meeting Earlier

23:46 Kids

26:48 A Story

32:27 Right Thing Wrong Way?

37:36 What Audrey Needs to Work On

“People want to stand out, but they don’t have the guts to stand out.”

Audrey Woulard began her photographic career capturing portraits of young children and families. Several years later, it has been an amazing experience! Aside from her studio work, she’s traveled the world, teaching photographers in places like London, Australia and The Netherlands. She’s had numerous commercial assignments with corporate giants like Pottery Barn Kids, IAMs pet food and Advocate Healthcare. Today, Audrey has made a transition back to her roots, but in typical Audrey fashion, she’s doing it a bit differently. She exclusively photographs teen and tweens and has extended that business to even include her own teen print fashion magazine, called Kids and the City (KATC).  Sought-after teacher, phenomenal photographer, and creative artist, Audrey Woulard delivers it all!


Facebook: audreywoulardphotography

Instagram: kidsandthecity

“If everyone wants the red sweater, I want the green one.”

Tara Rochelle On Incorporating Styling

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“(Photographing) seniors wasn’t on my radar.”

Tara Rochelle grabs inspiration from the fashion industry and incorporates it into her senior photography business on the West Coast. She’s laid back, but very driven. She knows what she wants and how to get it. Listen in as she talks about incorporating styling into your photo shoots so much that she begins to lose her voice!

“I’ve always been inspired by the fashion industry.”

1:13 Everyone’s a Taurus

2:36 West Coast Represent

5:45 Little by Little

9:44 The Not-So Secret to Success

11:02 The Fashion Style

12:54 The Dad Question

17:00 Styling Advice

19:47 Creative Outlet

20:44 The Process

25:17 Iceland, Social Media, and Getting Out There

27:22 Where to Find Tara

“I have to be “on” and gauge the other person.”

Tara Rochelle is based in sunny Los Angeles California and specializes in fashion infused portraits for teens and high school seniors. Taking her inspiration from the fashion industry, Tara is able to pose and direct her subjects In a modern yet classic style that her clients and their parents love. Her outgoing and fun personality help to put even the most shy subjects quickly as ease. Her imagery is highly sought after and clients come from across the country to work with her. Tara has  been featured in numerous publications including Senior Style Guide's HOT 100 issue where she was been awarded icon status every year and has been named a Leading Legend Judge for 2016 and 2019. Tara's work has also been featured in People Magazine, InStyle, Mozi Magazine, Lemonade & Lenses, and she is a regular contributor to Inside SCV for their fashion editorials..

“If people say, ‘What do you like to do in your spare time?’ It’s still shooting…but it’s what I want to shoot.”

Christina Ramirez is in a Rut


“I am in a rut. A major creative rut.”

Christina Ramirez is in a rut. And she wants to talk about it. Come along as she processes some issues and develops some potential solutions.

“What they don’t talk about is that it becomes monotonous.”

1:07 Who is Christina Ramirez?

3:57 The Bridesmaidzilla

5:34 In a Rut

8:48 What am I afraid of?

10:59 Changing It Up

12:18 A Conversation Worth Having

13:58 The Most

15:19 Ego

17:04 The Levee Needs to Break

20:07 What needs to be done?

21:14 Accountability

23:16 Tables Turned

26:26 A Solution?

“I’ve become an over-thinker.”

Christina Ramirez operates a studio in downtown San Antonio, Texas. She left a job in corporate banking for photography 6 years ago and has been specializing in senior portraits for the last 4.5 years. Her love for all things colorful and bold has helped shape the photographic style she is known for yet she’s always seeking ways to grow and evolve and is the first to encourage others to do the same. Christina has a degree in education so teaching photography and mentoring is something she truly enjoys. She has had the honor of speaking at Senior Style Guide’s PUSH conference for 3 years, along with speaking at Conference 12, The Blink Conference and Reset Conference. Christina has been published in Senior Style Guide, Modern Teen Style, ShootProof Blog and has received numerous awards including Hot 100 Senior Photographer 5 years in a row including ICON status the last 3 years. She was recently named “Best Portrait Photographer in San Antonio” by Expertise for her 2nd time. Aside from speaking at photography conferences, mentoring and running her business, Christina is a dreamer, obsessed with self-help books and podcasts, is a travel-lover and married to her best friend. 

Social Media



Snapchat: @cramirezphoto



“It’s just a matter of getting in there and just doing it.”

Braedon Flynn On Pricing for Profit


“I have saved a princess. Once.”

Braedon Flynn is a phenomenal wedding and event photographer. Take this opportunity to learn from someone who’s superpower is “High Capacity”.

“I still don’t ever give my prices until I talk to a couple.”

0:19 A Knight in California

2:43 Sorta Fell Into Weddings

4:47 Self-awareness, Being Picky, and Custom Pricing

8:57 Shooting Bands

10:25 Seamless Transitions

11:51 Where to Begin?

13:40 Emulation

16:13 A Business Mindset

18:31 High Capacity

22:20 Just Being

23:47 The Importance of Pricing for Profit

28:35 Perception

32:24 Paid for the Pain

33:12 Pricing for Repeat Clients

34:29 A Scary Year…Priced Out of the Market

36:32 Networking as a Solution

38:22 The Calculated Leap of Faith

40:22 Hustling with Purpose

42:05 Need-to-know Learning -

47:00 Finding Braedon -

“As a wedding photographer you have to be good at so many different types of photography.”

Braedon is a Southern California based destination wedding photographer who specializes in shooting analog film. He works with some of the top wedding planners in the industry photographing weddings and events all over the world.

Along with being a photographer, Braedon is a content creator, educator, and entrepreneur. In 2014, he launched a video blog and later podcast called The Artist Report and then a 2nd Podcast focusing on photographers called The Photo Report. In 2016, Braedon launched a company called - a member based online store and community where members get discounts on film and other photographer related products and services. In 2017, Braedon launched his own personal YouTube channel as an educational Vlog series talking about business and photography.

“Instead of trying to get better at your weaknesses, really focus on your strengths and bring someone on that is good in those areas.”

Jen Bertrand On Rebranding


“I always wanted to be an artist…like a real artist, you know?”

Jen Bertrand is a lot of fun. She’s also sharp as a tack. A few years ago she and her husband underwent a big move, had a baby, and completely rebranded her business. Find out how she navigated such big changes and what she learned in the process.

“It’s really neat to see, kind of, where my creative limits are, and then push past those.”

1:37 The Deep Question

4:27 Getting Personal

7:28 Handling the Influx

11:10 The Rut of Success

13:50 The Hubs

16:18 Starting Over

18:50 And then, a Baby

21:51 Facades and Commitments

24:25 Kinda Edgy

27:22 What is your purpose?

31:10 Compassion vs Bitterness

35:36 Finding Jen

“What fun is it being stagnant?”

Jen Bertrand is a portrait photographer who specializes in editorial, magazine-style imagery that speaks to the individual. She is known for her modern and edgy approach to photography, as well as adding her personal touch to the entire client experience. Jen also teaches studio lighting and other photography techniques to photographers through conferences, mentorships, and workshops, including her own studio lighting workshop called Enlighten. She is the go-to photographer for creative professionals, brands, and teens looking for original and fresh images that lean way from industry clichés. Jen is based in Dallas where she lives with her husband, two daughters, and their dog. Check out more of her work at and on Instagram at @JenBertrandPhoto

“Evolve or die.”

Brooke Daniels On Overcoming Yourself

“My calendar was completely full…(I) took on way more than I could handle. I was staying up all night editing.”

Most entrepreneurs have their work/life balance story. Brooke Daniels came to the realization that how she was operating her business wasn’t sustainable and that she was the only one who could make the changes that were needed. This is the story of how she overcame herself.

“(Working) was kinda my outlet…because it was something I thought I could control. I couldn’t say no for years.”

0:32 Technical Difficulties

1:15 Who is Brooke?

2:35 How Things Were

6:15 Making a Change

7:19 “They deserved the best of me, not the rest of me.”

9:02 Action Items

11:59 Design Sessions

13:22 Shortcuts and Self-care

17:14 Intentional Scheduling

20:52 Sound Advice

26:42 940 Saturdays

29:45 Finding Brooke

31:28 The Biggest Tip

“I was the only one who could make that change.”

Brooke Daniels is an award winning and nationally published portrait artist specializing in modern high school seniors where fashion meets imagination. She hosts destination workshops annually with Senior Style Guide Magazine and offers one-on-one custom mentorships.  Brooke is passionate about helping other Mom Bosses run successful businesses while still being rockstar mammas and wives at home.  When she is not behind the camera, she’s a gypsy at heart and enjoys traveling adventures with her family in their camper, Lola.  Brooke started her business twelve years and currently resides in Northern Virginia with her husband and their two young children.

“If you don’t make that time for yourself, you go crazy.”

Dani Diamond - Family First


“I was doing whatever it took to just save money, get married, and start my photography business.”

Dani Diamond is an amazing NYC fashion photographer with a huge following on Instagram but he’s a husband and father first.

“And once I got into the photography business, I didn’t even look back.”

0:40 A Father First

2:16 Taking the Leap

4:08 The Secret to Success

5:11 Instagram

7:39 Breaking In Now

9:29 What do you get scared about?

11:13 A Boy from Ohio in NYC

16:52 A Printed Portfolio

19:19 Dani’s 30’s

20:25 Advice

22:34 Finding Dani

“There is no easy action in Photoshop that you can click and then suddenly make money.”

Dani Diamond has become a household name.  His breathtaking portraits and signature style have taken over all forms of social media, from Facebook to Fstoppers.

Dani grew up in Cleveland, Ohio and now lives in Connecticut with his wife, Etty, and works in New York City. He began his journey into photography merely as a hobby after graduating with a degree in business administration.

Dani started shooting landscapes and portraiture and found that people responded fiercely to his portraits, due to the connection Dani was able to create with his camera. Dani grew a fast following on facebook and social media. Dani’s ability to answer, comment and respond to his followers is just one more thing that makes Dani the photographer that he is.

Dani’s gear of choice is his Nikon D800 and his favorite lens the 85 1.4g. He uses the 85 to allow him to be close to his subject but also allow for nice compression and blur. The “blur” is what got Dani interested in portraits in the first place, his curiosity pushed him to find out how he could create that, too. The rest is all in the details, and as Dani delved into the world of photography, he made a new path.

The process of creating such gripping photos comes with something every artist needs. A workstation. Dani’s workstation is like no other, equipped with surround sound to so Dani can work in harmony while retouching. He has created a facebook group for music retouching [Epic Remixes For Retouching], where other photographers and editors share their work jams and share retouching secrets.

“I’m not the kind of guy who can sit on the couch and watch tv.”

What Dani knows about photography, Dani loves to share with you. He is not one to hide his secrets to his own success. He enjoys weekly writing articles for Fstoppers and making tutorials and how-tos. He offers mentoring sessions as well helping other photographers realize their goals and take their work to a new level. Dani finds the people he works with inspire and push him to grow more, every day.

The emotion and realness of his work is felt in every photo. Each piece is retouched and edited to natural perfection, enhanced just enough to highlight the moment and reel the viewer in. This is similar to how he works in person. A photoshoot with Dani is just like a walk in the park.  Dani focuses on the relationship between subject and photographer. The technical details are there, but if there is no expression…there is no great portrait. Retouching, lighting, gear – it doesn’t matter unless the connection and moment is there to build on.

Something Dani believes is that you don’t need to be talented to be successful, but you need to be ambitious. He hopes to continue his career in fashion and portraits for the rest of his life.

Dani attributes most of his success to his wife Etty, who is his true secret to success.

“The wow factor of a printed portfolio is ten times that of an iPad.”

Vickie Black - PUSH Yourself

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“Push yourself out of your comfort zone.”

Vickie Black is a mom, a business owner, an artist and much more. Hear about how she keeps all of her plates spinning.

“I know what I don’t want to do in life.”

0:23 PUSH Conference

1:38 Who is Vickie Black?

2:13 Why all of this other stuff?

5:08 Tweens to Teens

7:24 The Rearview Mirror

9:04 Staying Ahead of the Game

10:37 The Interview

14:37 Model Crews Done Early

15:30 IPS

16:55 What? Where? and Some Great Advice

“I’m big on moms having an experience because I’m a mom.”

Vickie Black is the founder of Senior Style Guide Magazine and a nationally published and recognized Teen and Senior Portrait Specialist serving the Central Indiana market.

“My motto is, ‘No means not yet.’”

Amanda Davis On Struggle and the Importance of Mentors

“I think people are oftentimes afraid to admit they’re struggling.”

Amanda Davis is relatively young, but she knows about struggle and understands the value of good mentors.

“You gotta swallow your pride a little bit.”

0:46 Who is Amanda Davis?

1:38 Challenges…Read: “Struggles”

3:19 The Current Big One

4:58 Mom

6:49 Steps to Coming Out of a Struggle

8:00 What Has Worked?

11:05 Addressing the Fear of Failure

14:28 Mentors

20:04 Anticipating Challenges

“There are certain things that you just let go.”

For over 27 years Kent Smith Photography has specialized in world-class, fine portrait art – timeless images of families, children and seniors that you will cherish forever.

Amanda Davis & her mom Sherri own and operate Kent Smith Photography, and are a family-first, mother-daughter team. Outspoken, perfectionist types, they are each skilled in their own areas and bring unique talents to the studio. Each portrait experience is memorable, filled with laughter and beautiful imagery.

“The people who are closest to you are usually the ones who have an immediate opinion.”

Troy Schroeder - The Polaroid

photo by Dan McClanahan

photo by Dan McClanahan

“I started to have questions…”

The process of finding your place can be very hard and very beautiful at the same time.

“I was developing a very large depression…as a young child.”

1:15 A Couple of Snake Guys

2:39 Troy’s Story…the Early Years

8:02 Believing a Lie

10:53 Can you tell me who my mom is?

15:02 The Hole Gets Bigger

“I had all the friends in the world, but at the same time I felt like I had nobody.”

17:52 Dad

20:16 Hiding Depression and Stepping Back

22:26 I’m a Schroeder.

23:58 The Polaroid

26:43 Grateful

31:08 Where to find Troy

“When people tell you something for so long, I think you start to believe it.”

I’ve been asked to tell you about myself, and that is never easy, so I’ll start with the easy stuff…40 year-old, married, with one child. I like long walks on the beach and I’m a Gemini. Food is my best friend, and I’m a photographer for the past 11 years. Though I love the studio life, I think my real passion in the industry is education. I love humanity as well…giving back. And this “job” has allowed me to service so many. From helping the homeless to shoe drives, and so on. Fun fact about me: I raise snakes, ball pythons to be exact, and I LOVE IT. If you fear them, look me up and I’ll help you overcome that fear. I serve on the PPA Speaker Committee and I’m one of two Iowa PPA Council members, along with serving on the Iowa PPA Board. My wife and I run the studio together along with taking care of our two dogs, 150-gallon fish tank, African Grey Parrott, two tortoises, nine bearded dragons, one frilled dragon and many, many snakes…oh, and our 17-year-old son, Michael.

By now, you can probably tell I’m not very good at this as I’m rambling…I never know what to say. I’ll leave you with this…If you have the opportunity to help someone, DO it. And, as Mother Teresa said, “If you can’t feed one hundred, feed just one.“

“I wanted this cut and dry story...”

Mike Ridinger On Evolving within the Evolution


“I’m not a grown-up adult.”

So much has changed in the last 20-30 years and Mike Ridinger has weathered the storms. Hear about his highs and lows and what he’s learned along the way.

“Years ago I used cameras that had something called ‘film’”.

0:25 “Dinger”

3:03 Responding to Evolution

5:57 Dave Junion and Santa Clause

8:00 A Legal Professional

10:51 A Huge Transition

14:28 Children and Weddings and Senior Models, Oh My!

20:41 Branching Out and Innovation

24:07 Constructive Critique and Competition

26:56 Sports and Events are Huge Right Now

30:37 Positive Outlook and Surprises

33:05 Give Me Arrogance

35:01 Ch-Ch-Changes

“Digital came out right around the time I kept telling people, ‘Film will never die. It will never be replaced.’”

Mike Ridinger has been a full time photographer for over 34 years and is based in North Idaho. He has spoken at PPA Imaging, SYNC, After Dark, Light Pro Expo, and several state affiliates. Mike (or Dinger as he is known) has a knack for teaching in a way that is easy to understand and is a popular instructor everywhere he goes. Mike has 2 sons, Keaton and Cade. He received his Craftsman Degree in 2014.

“Personally I think that everyone that had a camera was able to do photography to some degree.”

Tanja Melone - Why I Do What I Do: Going Deeper


“I think it’s really important for any photographer to know why they are shooting.”

Tanja Melone has a why and it’s beautiful. Do you know yours?

“I wanted to bring the “why” of it into my marketing.”

1:01 Introduction
1:45 Current State of Affairs
2:19 The Topic
5:41 Providing Affirmation in Marketing
7:24 Flipside to Seniors
8:37 The Gift
11:11 The Mission
14:58 Before and After
17:10 Experiencing Yourself in Others
19:30 Courage is a Choice
22:27 A Matter of Perspective

“We’re such an image driven society.”

Tanja leapt headfirst into a dream and into the photography industry 16 years ago when she left her very corporate job as an environmental scientist by the wayside. She then proceeded to make every mistake known to new business owners (twice in most cases) before finding her groove. Rather than giving up, which would have been the easy choice, she busted her hiney learning, growing, regrouping, rebranding and redefining her idea of a successful business along the way. Today she owns a studio in downtown Denver, CO where she photographs bold, brave high school seniors, newborns of imperfect courageous moms who sometimes forget to breath, and commercial and editorial assignments that challenge her. Tanja is also a business coach with a flair for digging deep into the ‘why’ behind running a business and navigating entrepreneurship with purpose. Tanja believes that happiness is a choice, that success is defined by much more than a bank account, that life shouldn’t be sugar coated and that you should dare to be unapologetically you…always.

“It took me a long time to realize that I had my own voice.”

Karen Marie On Providing an Experience from Start to Finish


“There’s only so much of me to go around.”

Karen Marie owns Belly Beautiful, a successful professional photography studio in California. Focusing primarily on maternity and newborn sessions, she works hard to make sure her clients get the best experience possible. Here, she runs through her process from start to finish.

 “Most of our clients are referrals from other clients. We haven’t had to do any marketing in eleven years.”

0:27 Maternity Session Weather
1:01 Who is Karen Marie?
2:20 Where does the experience start?
3:41 How do you handle “the question”?
4:59 Be Prepared
6:36 The Second Part
9:14 The Butterfly
10:50 It Sounds Like a Spa
12:27 Honing in on Actual Printing
13:50 The Reveal and the Order
16:05 The Payment Process
17:41 Social Media and Going Viral
21:51 The Best Thing
23:07 Helping Others Avoid Pitfalls
25:24 Where Can People Find Karen Marie?
26:42 The Importance of Providing an Amazing Experience

“My maternity shoot is the reason why I’m doing what I do now. I felt amazing. So, I want to provide that for each one of my clients.”

In my previous career, I was a labor and delivery nurse and a childbirth educator.  I feel as though my experience in the medical field as well as being a mom to 3 children, gives me a unique insight in the handling of all babies; preemies through multiples.

My attention to detail, passion for photography, and owning fine art printing equipment is what develops my art into a superior heirloom product. “What is this family’s style of art? Do I have a headband/hat for this baby that matches their interests? Is the wrap lying just right on the baby? Are the baby’s fingers perfectly straight?” These are just some of the thoughts that race through my mind when I’m planning your custom Belly Beautiful experience.

I have gone to great lengths to invest in props, headbands, hats, maternity gowns, fabrics, backdrops etc. so that everyone who chooses Belly Beautiful for capturing their precious moments, will have full access to my studio as well as the peace of mind. Knowing that each of the thousands of babies who have been photographed by Belly Beautiful always has our undivided attention and safety in mind at all times. This is why I have assistants who I personally train to handle the safety of your baby.

People do not come to me for just pictures; they come to get the Belly Beautiful experience so that we can capture a short, perfect moment in time with beauty and emotion so that it can be cherished. I love documenting precious milestones such as pregnancy and the wee early moments in life.

“I feel like the industry is kinda honing back in on actual printing…which is a great thing.”

Dave and Makayla Harris - Our Story


“It took a bit to realize, like, ‘Ok, this is what he’s better at’.”

Makayla Jade & Dave Harris are a young, married couple working together to make it all happen. Listen to a bit of their story and find out about their struggles, what they’ve learned over the past few years, and where they’re headed.

“We were worried about asking dumb questions.”

0:17 We just met at Shutterfest…for real.
1:32 “Who are Dave and Mykayla Harris?”
3:29 Transition
5:53 The Struggles of Being Married and Working Together
9:22 What are you excited about that’s coming up?
10:45 Out of the Bubble
12:06 Attributing Success
14:47 IPS and Video Marketing
17:09 Where to find Dave and Makayla
17:52 Advice
18:58 Call to Action

“I think I (attribute) a lot of our past success to (networking).”

Makayla Jade & Dave Harris, owners of The Harris Company, developed a brand distinguished by providing an elevated photo/ cinema client experience, propelling their business to reaching multiple six-figures, serving clients all over the northeast, in less than 3 years.  Rather than focusing on a specific style of photography, they’ve built a conglomerate of brands ranging from weddings, commercial films, and studio portraiture, all targeting a niche clientele that places a high value on printed products & photographic art.  

With backgrounds in finance and consulting, paired with a passion for the creative industries, Dave and Makayla are recognized for their business ingenuity and marketing efforts.  Featured in major industry magazines & conferences, Makayla and Dave sharing techniques involving business systems, brand marketing, and unique approach to educating clients about the importance of print and investing in heirlooms.

“You need to build a community around you to support you.”

Brian and Dena DeMint - One of a Kind


“I’m not arrogant enough to think that I’m all that.”

Brian and Dena DeMint are truly one of a kind. They forge their own path and do things their own way. If you’re looking for inspiration, empowerment, or maybe just a few good laughs, look no further.

“I’m a total control freak.”

0:23 BTS Honesty
1:35 That Ethereal Look
2:26 How I Know You
6:33 Background and Working Together
8:47 Learning Process
10:04 Different is a Good Word
12:06 The Road Less Traveled
13:19 A Turning Moment
15:52 Haters Gonna Hate
20:09 Dena’s Perspective
22:36 Rod Evans Pulls a Fast One
26:44 One of a Kind
27:24 Lost and Found

“I see myself as an outsider artist…like, Art Brut type of thing.”

Brian DeMint is an art/fashion photographer based in Joplin, Missouri. Formally trained as an oil painter, he made the switch to photography in 2004 and is self-educated in both photography and digital manipulation. By combining the classic elements and principles of design in place of technically advanced equipment, he strives to create visually striking imagery with an emphasis on expressive color and unique fashioning.
Brian’s publishing credits include: Digital Photo Pro, Cliche’ Magazine, Sessions Magazine, AfterCapture Magazine, Cut & Dry, Conceptual Magazine and many fashion based magazines. Brian lectures on a National level as a four-year speaker for Shutterfest, PPA State events, Imaging USA 2013, Canadian Imaging 2012, After Dark Workshops, Sandy Puc’ Tours and Inferno workshops and appeared on the PhotoVision DVD series.

“I’m really not goal driven. I just create what I do and if people like it, that’s great and if they don’t, that’s great as well.”

Jacquelynn Buck - My Portrait Session Process

“I think one of the things I learned the hard way was that you can’t do this job half-assed.”

Jacquelynn Buck knows a good process is essential. It doesn’t need to be complex but it needs to be something that works and that you can actually implement.

“You find the thing that works and you just keep doing it.”

2:02 Who is Jacquelynn Buck?
5:48 Why talk about your process?
8:31 What does it look like? 
13:55 Why are consultations so important?
19:52 The Session Premiere
24:56 The In-Person Sales Appointment
29:57 What about digital files? 
32.57 Advice

“I know from experience that if I only sell a client a digital file, they are not going to do a dang thing with that image.”

Jacquelynn is a portrait and wedding photographer based in Tucson, AZ & growing in Orange County, California. Whether in the desert or at the beach, Jacquelynn’s vibrant images are distinct and recognizable because of the lighting she incorporates into every image  – shaping and shifting with shadows, exposing and softening with sunlight, building drama with off camera lighting, and wowing with sunflare. From dramatic to ethereal, she has a breadth of work that is both current and glamorous, set against everything from iconic vistas to classic studio backdrops. Boudoir photography is her first love, and her shadows, and light, combined with flattering poses have helped women across the US feel and look beautiful. Jacquelynn has traveled extensively, lived in 6 different States, and survived relocating her business while maintaining a strong client base all over the country. Jacquelynn enjoys fresh roasted coffee, fine food, rooftop bars, wine, & traveling to far off places. This is her 8th year teaching at WPPI.

“You can’t sell what you don’t show.”

Jason Groupp - Things I’ve Learned in the Last Six Years


“It was quite a transition…kinda like crash landing on Mars.”

Jason Groupp’s life has taken some interesting turns. From successful photographer to working behind the scenes of WPPI to his current venture as President of Song Freedom/Fyrefly, he’s seen a LOT during his time in our “industry”.

“From the outside looking in, I loved WPPI.”

2:10 Who is Jason Groupp?
3:39 First Taking the Job at WPPI
5:59 Learning about a hard “No”
10:17 Lessons Learned
13:37 My New Role (St. Louis vs NYC)
16:36 Things are Different Now: Innocence Lost
19:15 There is no photography “industry”
24:22 Mr President
25:42 The Next Year or Two
27:16 Are things trending in a positive way?

“I’ve always been surrounded by creative people. I grew up in a creative family.”

Jason Groupp is awesome. If you've met him it was life changing. He shot lots of weddings, then he worked for WPPI, then he moved to St. Louis and is currently studying the fine art of brisket BBQ rub. He also spends his days in the offices of Fyrfly-Songfreedom where he helps photographers and filmmakers find perfect music to bring life to their videos.

“Being in the industry, there’s definitely an innocence that I’ve lost.”

Jacklyn Greenberg On Confidence with Clients


“I’m trying to streamline and refine everything to such an extent that I can get back to being me again.”

Increase your productivity, creativity and resiliency while providing a client experience that makes them love you more and spend more, too! Take the risk out of your clients’ hands, and put it into your own. Make the art of photography second nature to your clients, allowing them to be themselves and relax in front of you. If you're feeling stuck in your business, your photography or your life, then this class is for you! Find your value and worth and apply it to every aspect of your business. Learn to put your personality into your branding, client experience, look and feel (editing) of your photography and your studio. Most of all, learn to have confidence in every aspect of working with your clients.

“When we downsized, we started making more money.”

1:26 Eight is the Magic Number
3:02 Who is Jacklyn Greenberg
5:21 Refining My Business
6:14 How Do You Get Away from Constantly Thinking About Your Business?
8:50 The Glass Ceiling
10:01 The Importance of Confidence
13:15 How have you pushed yourself?
15:48 Transitioning Personal Confidence to Confidence with Your Clients
18:28 What do you do to get there?
26:43 To Those That Are Stuck

“Confidence is a skill. It’s something that’s built.”

Jacklyn's edge lies in her unique ability to engage and connect with people on a level that delves beyond the surface and into the deeper realm of energy and emotion. This comes, in part, from her extensive travels and immersion in foreign cultures with extended stays overseas in Italy and Australia. After earning degrees in both fine arts and environmental chemistry, she decided to follow her passion and add her intense voice with her inherent air of hyper-realism to the photography world. Her work has been featured in numerous bridal publications including the first gay wedding in Martha Stewart Wedding Magazine and the cover stories of Destination Wedding Magazine, Cake and Whiskey, and Grace Ormonde Wedding Style New England Magazine. She's also been honored with multiple awards in Junebug Weddings, Fearless Photographers, ISPWP, and PDN Top Knot's Contest.

“If you push yourself hard enough, you’re going to fail.”

Phillip Blume On Building a Successful Photo Business in a Bad Market


“We thought we had made it.”

Phillip and Eileen Blume have built a successful business in what many would consider a "bad" or certainly "challenging" market. Find out what they've done to make it happen.

“As photographers, we basically have superpowers.”

0:48 Who are Phillip and Eileen Blume?
2:27 The Beginning: A Common Tale
4:28 Coming to terms with a “bad market”
5:40 A Turning Point
14:11 It can be done
16:50 Not a commodity
19:01 The meat and potatoes
23:04 What does implementation look like?
25:19 What’s it like working with your spouse?
28:34 Micro markets, hard work, and integrity
31:24 One Last Picture

“People like to do business with businesses that have values they relate to.”

Phillip & Eileen Blume are award-winning photographers who believe in the power of art to change the world. Widely published, they work with wedding and portrait clients worldwide and are founders of ComeUnity Workshops for photographers. Their focus on humanitarian projects, such as their 2011 film Lost Boys of Paradise, benefits children in extreme poverty. As educators the Blumes have appeared on CreativeLIVE, shared their vision for more meaningful photography from the TEDx stage, and speak internationally. Phillip's published work can be found in Shutter Magazine each month at Barnes & Noble. The Blumes live with their children in Georgia, where they love hiking, good conversation, and spontaneous dance parties.

“A lot of times, we have to give up comforts in order to do the right thing.”


Christine Tremoulet On the Power of Storytelling in Your Business


“We’re taught culturally that it’s not nice to brag about yourself.”

Christine Tremoulet loves the power of “story” and thinks your clients do, too. She is all about blogging has some great reasons why. If you’ve never blogged, or have written it off, you may want to rethink your position. And if you currently blog, listen in for some great tips and advice.

“Most of us only work with 100 clients or less. You don’t need 10,000 followers.”

:33 Who is Christine Tremoulet?
1:18 How did blogging work in the year 2000?
3:37 Using Storytelling
8:55 Write your blog post first. It’s the center of the wheel.
11:47 The language of Facebook vs Instagram
14:01 Use social media as a funnel for your blog and what’s the ratio of business posts to personal posts?
15:52 What does your process for blogging look like?
21:11 How long does a blog post need to be? What does Google think?
23:36 How often should you post on your blog?
27:44 A blog is the land that you own.

“Instagram, in 2 or 3 years, will not be as solid for our businesses as it is today.”

Christine Tremoulet is a photographer, sales and marketing coach, author, blogger and Podcaster. With a background as a Digital Marketing Strategist, Christine has helped countless photographers with branding, marketing and learning to sell in a way that feels right to them.

Find Christine Tremoulet at